I started my career journey with a passion for writing—ie, a love for story. It’s no wonder that my love affair with wine started in a neighborhood hi-dive with a passionate bar owner who opened my mind to the story of wine.

I moved to Portland, became certified in WSET 2, and spent over a decade managing a local bottle shop, developing a love for wine marketing and a deep understanding of how to connect to wine consumers.

Determined to bridge the education gap between consumers and the wine industry (down with gatekeeping!), I co-founded Sunday School Wine. What started as in-person wine classes grew into a national, online wine education platform.

Building on this success, I co-founded Alt Wine Fest in 2019, reshaping the landscape of wine events and introducing the diversity of Oregon wine to an audience eager for the message.

Throughout my fifteen years working closely with both consumers and industry professionals, I've been consistently struck by the disconnect between a brand's story (whether it's a local boutique winery or an entire region) and everyday consumers. When this message is effectively communicated, the "aha" moment is transformative.

Today, I am passionate about helping brands and businesses authentically connect with their audiences, bridging the gap between a brand's personality and the people who are waiting to embrace it.